I fuel growth through marketing.

Lauren Murphy, Founder

Let’s make your marketing more effective, together.

Meet Lauren

Digital native. Growth catalyst. Jill of all marketing trades. With experience in everything from product and launch marketing, to lifecycle and channel strategy, to brand and communications, I apply my 14+ years of varied marketing expertise to every project I take on, understanding how and when to leverage the right marketing tactic to deliver growth.

From Nike to Lyft, I’ve built brands, catalyzed growth and deepened loyalty and retention across industries and audiences.

I thrive in a team, have a passion for leading people and enjoy partnering with companies who make the world better.

Services

  • Based on your goals, develop an actionable, integrated marketing strategy that leverages a variety of channels and tactics.

  • Audit your funnel and optimize your channels’ marketing—from website to email to apps to social—to deliver on growth goals, leveraging agile principles to stand up a test-and-learn strategy as needed.

  • Dive to the heart of your brand, distill its essence and create content that makes it shine–and delivers results.

  • Develop and deploy a loyalty program and its marketing from scratch, establishing on-brand partnerships along the way to further catalyze growth.

  • Build out a lifecycle marketing program that will usher customers through every phase of the funnel, from acquisition to retention, across channels that results in increased engagement, retention and ultimately profits.

  • Build upon an existing marketing strategy or create one from scratch, oversee marketing channels and assess if new ones are needed, make hiring recommendations, bridge a leadership gap, provide support for a new initiative, or simply share a fresh perspective.

Brand Portfolio

Contact Lauren