I grow love between people and brands.

Lauren Murphy, Founder

Fractional marketing leadership for the customer-obsessed.

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Meet Lauren

Hi, I’m Lauren. Whether going after a new audience or deepening loyalty within an existing one, I help brands grow by connecting with their target consumers. Sometimes this manifests as fractional marketing leadership and strategy. Other times, it’s brand, ecommerce or digital consulting. But no matter what, the end result is the same — data-backed growth.  

Over my 15+ years of marketing experience at companies like Nike and Lyft, I’ve built brands, catalyzed growth and deepened loyalty and retention across industries and audiences. 

I thrive in a team, have a passion for leading people and enjoy partnering with companies who make the world better.

Services

  • Build upon an existing marketing strategy or create one from scratch, oversee marketing channels and assess if new ones are needed, make hiring recommendations, bridge a leadership gap, provide support for a new initiative, or simply share a fresh perspective.

  • Based on your goals, develop an actionable, integrated marketing strategy that leverages a variety of channels and tactics.

  • Audit your funnel and optimize your channels’ marketing—from website to email to apps to social—to deliver on growth goals, incorporating loyalty and lifecycle marketing along the way.

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Brand Portfolio

Contact Lauren

Contact Lauren